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Contagious: How to Build Word of Mouth in the Digital Age
Jonah Berger
Price: LE 225

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Book Summary

Paperback. Pub Date :2014-01-16 Pages: 256 Language: English Publisher: Simon & Schuster Why are some products and ideas talked about more than others Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. Whether through face-to-face conversations. emails from friends. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Indeed. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. a corner restaurant trying to raise awareness. a non-profit trying to fight obesity. or a newb...

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Book Details

Language: English
ISBN-10: 1471111709
ISBN-13: 9781471111709
Genre: Business
Condition: New

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