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Secrets of the Moneylab: How Understanding People Will Increase Your Profits. Kay-Yut Chen and Marina Krakovsky
Kay-Yut Chen, Marina Krakovsky
Price: LE 85

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Book Summary

Sensational books like "Freakonomics" have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? "Secrets of the Moneylab" sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs "Secrets of the Moneylab" with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

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Book Details

Language: English
Paperback: 320 pages
Publisher: Portfolio (2011)
ISBN-10: 0670919454
ISBN-13: 9780670919451
Genre: Business
Size: 12.8 cm x 19.6 cm
Shipping Weight: 181 grams
Condition: New

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