Follow Us
Wish List         Shopping Cart


Username
Password
Forgot Password?

Browse

New Arrivals
New Arrivals
Used Books

Fiction
Arabic Literature
Classics
Comics & Graphic Novels
Poetry
Popular Fiction
Romance
Sci-fi & Fantasy
Thrillers, Mysteries & Crime

Nonfiction
Arts & Crafts
Biography
Business
Christianity
Computers
Cookbooks
Current Events
Decorating
Dieting
Educational
Egypt
Flora & Fauna
Health
History
Humor
Islam
Language
Middle East
Philosophy
Politics
Popular Science
Pregnancy & Parenting
Self-help
Social Sciences
Spirituality
Sports
Supernatural
Theater & Music
Travel
True Crime

Children's Books
Animals
Board Books
Children's Classics
Comics & Graphic Novels
History & Social Sciences
Hobbies, Arts & Crafts
Language Learning
Learn at Home
Learning Arabic
Learning to Read
Religion for Children
Science & Math
Storybooks
Young Adult Readers
Young Readers

Up to 80% off!
Special offers

  Home     About Us    Contact Us
Advanced Search 
Search:
    New Books Used Books All Books  
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Price: LE 300

   
ShareThis
Book Summary
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Average customer rating on Amazon: To read reviews go to Amazon.
Book Details
Language: English
Paperback:
ISBN-10: 0007256531
ISBN-13: 9780007256532
Genre: Self-help
Condition: New

In Stock
Buying Policy    |   Shipping Policy    |   FAQ
Please keep in mind that some of the content that we make available to you through this application comes from Amazon Web Services. All such content is provided to you "as is." This content and your use of it are subject to change and/or removal at any time.

     Address: 71 Road 9, Maadi, Cairo, Egypt
Tel: 02-2378-1006
Email: bookspot@bookspotonline.com
All copyrights reserved The BookSpot 2006.
Site designed and developed by Code-Corner.