The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.
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Language: English Paperback: 272 pages Publisher: HarperBusiness (1999) ISBN-10: 0887308244 ISBN-13: 9780887308246 Genre: Business Size: 13.2 cm x 20.1 cm Shipping Weight: 5 grams Condition: Very Good
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