A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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Details
Language: English Paperback: 720 pages Publisher: Cengage Learning (2006) ISBN-10: 0324361157 ISBN-13: 9780324361155 Genre: Business Size: 21.6 cm x 27.4 cm Shipping Weight: 300 grams Condition: As New
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