Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.
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Details
Language: English Paperback: 464 pages Publisher: Wadsworth Publishing (2002) ISBN-10: 0534597068 ISBN-13: 9780534597061 Genre: Theater & Music Size: 21.6 cm x 27.4 cm Shipping Weight: 181 grams Condition: Good
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