The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique.

This book shows readers how to:

• Understand business model thinking and diagram their currentpersonal business model
• Understand the value of their skills in the marketplace anddefine their purpose
• Articulate a vision for change
• Create a new personal business model harmonized with thatvision, and most important, test and implement the new model

When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.