This insightful and eloquent book will show you how to measurethose things in your own business, government agency or otherorganization that, until now, you may have considered"immeasurable," including customer satisfaction, organizationalflexibility, technology risk, and technology ROI.

• Adds new measurement methods, showing how they can be appliedto a variety of areas such as risk management and customersatisfaction
• Simplifies overall content while still making the moretechnical applications available to those readers who want to digdeeper
• Continues to boldly assert that any perception of"immeasurability" is based on certain popular misconceptions aboutmeasurement and measurement methods
• Shows the common reasoning for calling something immeasurable,and sets out to correct those ideas
• Offers practical methods for measuring a variety of"intangibles"
• Provides an online database (www.howtomeasureanything.com) ofdownloadable, practical examples worked out in detailedspreadsheets

Written by recognized expert Douglas Hubbard—creator ofApplied Information Economics—How to Measure Anything,Third Edition illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.